Generational Insights: Management & Retention


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In Generational Insights: Management & Retention, learn how to create conditions that appeal to employees of all generations to increase employee retention and keep your employees motivated at work. Recruiting, training, experience, and institutional memory make your employees your most valuable assets. Effective multi-generational hiring and retention efforts will help ensure that those assets keep working for you and not for someone else. “Company loyalty” might be extinct, but the bottom-line benefits of retention are still very real.

The four generations in the workplace — Matures, Boomers, Xers, and Millennials – all bring different attitudes to work, about loyalty, leadership, time, and productivity. This course profiles each generation of employee and instructs on what will get them on the clock and then what will keep them ticking.

The Course Helps Answer Questions Like:

  • Who sees “meaning” & “flexibility” as part of compensation?
  • Who believes in “paying your dues”?
  • Who values loyalty and who values freedom?
  • What does each generation expect from leadership?
  • What does each generation bring to the table?

Cam Marston is the leading expert on generational change and its impact on the workplace and marketplace. As an author, columnist, training and development designer, and lecturer, he imparts a clear understanding of how generational demographics are changing the landscape of business. Generational Insights has helped instruct on generational issues for hundreds of companies and professional groups, ranging from small businesses to multinational corporations, as well as major professional associations, for over 20 years.

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